Happy Anniversary

A year ago today, I left an amazing company where I managed a talented group of leaders and marketers. We represented one of the great American brands with a remarkable experiential marketing program that I wrote with an extremely brilliant Account Director. I loved the work, and those around me did too. Then the agency life got in the way. While our program offered the best possible results and return for the client, the SVP…

Is the Data You Capture Safe?

Is the Data You Capture Safe?

You hired a company to manage your event marketing program. You put the protocol in place to make sure that every member of the marketing team understands the brand, talking points, promotion, ways to builds rapport and it comes time for the brand ambassador to start capturing a hot sales lead opportunity.  You put so much thought and creativity into the producing an amazing activation, a memorable experience, but have you thought about data security….

Content Marketing at its best may require you to…

Content Marketing at its best may require you to…

Sitting on the train headed home watching people scroll through their phones, two thoughts come to mind that I am sure you are thinking.  One, who rides the commuter train in LA? There are a lot of us by the way.  Two, what is consuming everyone’s attention???  When you boil it down, for sure there is some content marketing in their feeds as I type this.  Content marketing has existed and been a part of…

When Sharing Isn’t Caring For Your Team

When Sharing Isn’t Caring For Your Team

Across the country, major agencies have moved to an open office concept; no walls, no privacy and literally working side-by-side with your co-workers in shared space. I’m confident that everyone that works at a corporate office with open office wants to throat punch the creative genius that thought this would create a better or more productive workforce. I would assume the idea stems from the ability to save money by maximizing office space or being…

Starting the Conversation and Building Relationships

Starting the Conversation and Building Relationships

Experiential Marketing, we start the conversation that continues in the digital space. We build the foundations for a relationship and create consideration. We create memories, thoughts, feelings, and emotion associated with your brand. We give you more things to talk about online vs. your product or service. We create real, genuine and authentic content; true engagements. Spero Patricios defined “experiential” as “engaging your prospect’s senses to understand the essence of your brand.” It’s using the…

Case Study – Lead Program

Case Study – Lead Program

Any lead-driven business, with a sales force (internal or independent), wants to grow and see a dramatic Return on Investment in all marketing efforts.  Well, The Rocking Star (TRS) has solutions… Most business is written by working the phones, from a walk in, referrals, or by paying some random online service to send you leads. And we all know there are problems with buying leads: The same leads go for 30 different sales people or…

Big Trouble for Big Conglomerate Agencies

Big Trouble for Big Conglomerate Agencies

Big trouble for big conglomerate agencies with Big Brands leaving for privately held firms that specialized in specific areas of marketing. The era of being the end all be all, 360 degrees, we can produce everything approach is going out the window. The revolution has begun, and privately held firms get ready to start capturing more market share as the Agency of Record models gets tossed to the wayside. Big agencies More concerned with agencies…

Program Recap’s: Tired PDF or Dynamic Video?

Program Recap’s: Tired PDF or Dynamic Video?

It’s that time of year when 2017 programs are ending and brands are making decisions for 2018. Directors, how are you going to recap your program success? Tired old PDF, filled with tons of stats/KPI’s and 10 of the best still images that do not tell the story. Or Dynamic Video, that tells a story, creates emotion and paints a complete/clear picture of the success your agency provided for your clients brand. Did you know…

Millennials Prefer Experience Over Stuff

Millennials Prefer Experience Over Stuff

Over the past many decades, with the help of Dr. Spock and other child rearing experts we have turned into a society that rewards everyone for just about everything. Now, there is nothing wrong with this method of thinking at all. This is the way our world is today.

Expanding Brand Reach by Social Storytelling

Expanding Brand Reach by Social Storytelling

Oprah always says, “everyone has a story to tell.” My wife loves true stories and documentaries. She says that it is extremely valuable to her to see how others live and potentially learn from how they see life and how they lived their life. Come to think of it, we all live life from