A year ago today, I left an amazing company where I managed a talented group of leaders and marketers. We represented one of the great American brands with a remarkable experiential marketing program that I wrote with an extremely brilliant Account Director. I loved the work, and those around me did too. Then the agency life got in the way. While our program offered the best possible results and return for the client, the SVP…
You hired a company to manage your event marketing program. You put the protocol in place to make sure that every member of the marketing team understands the brand, talking points, promotion, ways to builds rapport and it comes time for the brand ambassador to start capturing a hot sales lead opportunity. You put so much thought and creativity into the producing an amazing activation, a memorable experience, but have you thought about data security….
Any lead-driven business, with a sales force (internal or independent), wants to grow and see a dramatic Return on Investment in all marketing efforts. Well, The Rocking Star (TRS) has solutions… Most business is written by working the phones, from a walk in, referrals, or by paying some random online service to send you leads. And we all know there are problems with buying leads: The same leads go for 30 different sales people or…
Big trouble for big conglomerate agencies with Big Brands leaving for privately held firms that specialized in specific areas of marketing. The era of being the end all be all, 360 degrees, we can produce everything approach is going out the window. The revolution has begun, and privately held firms get ready to start capturing more market share as the Agency of Record models gets tossed to the wayside. Big agencies More concerned with agencies…
