Big Trouble for Big Conglomerate Agencies
Big trouble for big conglomerate agencies with Big Brands leaving for privately held firms that specialized in specific areas of marketing. The era of being the end all be all, 360 degrees, we can produce everything approach is going out the window. The revolution has begun, and privately held firms get ready to start capturing more market share as the Agency of Record models gets tossed to the wayside. Big agencies More concerned with agencies…