Facebook as a Platform May Become Irrelevant
No matter which side of the aisle you fall on, these along with Facebook’s constantly has had a string of fairly negative press over the course of the last couple of years.
What is Your Content Strategy Exactly?
Now more than ever, customers want to get to know everything about your brand. They want to know what your services are, what you as a company really cares about and what your product means to them in their lives. It really is a lot to think about. Then on top of that, you have to figure out where to tell all your prospective customers, in different ways and communicate those things that you know,…
The Power of Storytelling
When I was 13 years old I thought I was way too cool for school. Now I know, I’m probably not the only one. When you are in your teenage years you don’t think you need to hang out with your parents anymore, all you wanna do is be with your friends who are also either just as cool or almost as cool as you are. When you’re a teenager, especially a male one at...
Are Photos Still Enough?
Looking at the landscape of advertising now, small businesses have so many options that are relatively inexpensive. However, a majority of small businesses are very inexperienced at how to utilize these platforms and even more inexperienced to know what works with audiences on different platforms. It's true, what you put on the radio or TV, will not work on social media. What's more, is that what used to work on social media, probably doesn't work...
Happy Anniversary
A year ago today, I left an amazing company where I managed a talented group of leaders and marketers. We represented one of the great American brands with a remarkable experiential marketing program that I wrote with an extremely brilliant Account Director. I loved the work, and those around me did too. Then the agency life got in the way. While our program offered the best possible results and return for the client, the SVP…
Is the Data You Capture Safe?
You hired a company to manage your event marketing program. You put the protocol in place to make sure that every member of the marketing team understands the brand, talking points, promotion, ways to builds rapport and it comes time for the brand ambassador to start capturing a hot sales lead opportunity. You put so much thought and creativity into the producing an amazing activation, a memorable experience, but have you thought about data security….
Content Marketing at its best may require you to…
Sitting on the train headed home watching people scroll through their phones, two thoughts come to mind that I am sure you are thinking. One, who rides the commuter train in LA? There are a lot of us by the way. Two, what is consuming everyone’s attention??? When you boil it down, for sure there is some content marketing in their feeds as I type this. Content marketing has existed and been a part of…
When Sharing Isn’t Caring For Your Team
Across the country, major agencies have moved to an open office concept; no walls, no privacy and literally working side-by-side with your co-workers in shared space. I’m confident that everyone that works at a corporate office with open office wants to throat punch the creative genius that thought this would create a better or more productive workforce. I would assume the idea stems from the ability to save money by maximizing office space or being…
Starting the Conversation and Building Relationships
Experiential Marketing, we start the conversation that continues in the digital space. We build the foundations for a relationship and create consideration. We create memories, thoughts, feelings, and emotion associated with your brand. We give you more things to talk about online vs. your product or service. We create real, genuine and authentic content; true engagements. Spero Patricios defined “experiential” as “engaging your prospect’s senses to understand the essence of your brand.” It’s using the…
Case Study – Lead Program
Any lead-driven business, with a sales force (internal or independent), wants to grow and see a dramatic Return on Investment in all marketing efforts. Well, The Rocking Star (TRS) has solutions… Most business is written by working the phones, from a walk in, referrals, or by paying some random online service to send you leads. And we all know there are problems with buying leads: The same leads go for 30 different sales people or…