Is the Data You Capture Safe?

Is the Data You Capture Safe?

You hired a company to manage your event marketing program. You put the protocol in place to make sure that every member of the marketing team understands the brand, talking points, promotion, ways to builds rapport and it comes time for the brand ambassador to start capturing a hot sales lead opportunity.  You put so much thought and creativity into the producing an amazing activation, a memorable experience, but have you thought about data security….