Happy Anniversary

A year ago today, I left an amazing company where I managed a talented group of leaders and marketers. We represented one of the great American brands with a remarkable experiential marketing program that I wrote with an extremely brilliant Account Director. I loved the work, and those around me did too. Then the agency life got in the way. While our program offered the best possible results and return for the client, the SVP…

Starting the Conversation and Building Relationships

Starting the Conversation and Building Relationships

Experiential Marketing, we start the conversation that continues in the digital space. We build the foundations for a relationship and create consideration. We create memories, thoughts, feelings, and emotion associated with your brand. We give you more things to talk about online vs. your product or service. We create real, genuine and authentic content; true engagements. Spero Patricios defined “experiential” as “engaging your prospect’s senses to understand the essence of your brand.” It’s using the…