The Power of Storytelling

When I was 13 years old I thought I was way too cool for school.  Now I know, I’m probably not the only one. When you are in your teenage years you don’t think you need to hang out with your parents anymore, all you wanna do is be with your friends who are also either just as cool or almost as cool as you are. When you’re a teenager, especially a male one at...

Happy Anniversary

A year ago today, I left an amazing company where I managed a talented group of leaders and marketers. We represented one of the great American brands with a remarkable experiential marketing program that I wrote with an extremely brilliant Account Director. I loved the work, and those around me did too. Then the agency life got in the way. While our program offered the best possible results and return for the client, the SVP…

Is the Data You Capture Safe?

Is the Data You Capture Safe?

You hired a company to manage your event marketing program. You put the protocol in place to make sure that every member of the marketing team understands the brand, talking points, promotion, ways to builds rapport and it comes time for the brand ambassador to start capturing a hot sales lead opportunity.  You put so much thought and creativity into the producing an amazing activation, a memorable experience, but have you thought about data security….

Starting the Conversation and Building Relationships

Starting the Conversation and Building Relationships

Experiential Marketing, we start the conversation that continues in the digital space. We build the foundations for a relationship and create consideration. We create memories, thoughts, feelings, and emotion associated with your brand. We give you more things to talk about online vs. your product or service. We create real, genuine and authentic content; true engagements. Spero Patricios defined “experiential” as “engaging your prospect’s senses to understand the essence of your brand.” It’s using the…

Case Study – Lead Program

Case Study – Lead Program

Any lead-driven business, with a sales force (internal or independent), wants to grow and see a dramatic Return on Investment in all marketing efforts.  Well, The Rocking Star (TRS) has solutions… Most business is written by working the phones, from a walk in, referrals, or by paying some random online service to send you leads. And we all know there are problems with buying leads: The same leads go for 30 different sales people or…

Big Trouble for Big Conglomerate Agencies

Big Trouble for Big Conglomerate Agencies

Big trouble for big conglomerate agencies with Big Brands leaving for privately held firms that specialized in specific areas of marketing. The era of being the end all be all, 360 degrees, we can produce everything approach is going out the window. The revolution has begun, and privately held firms get ready to start capturing more market share as the Agency of Record models gets tossed to the wayside. Big agencies More concerned with agencies…

Authenticity, Trust and Transparency in Marketing

Authenticity, Trust and Transparency in Marketing

What happens when you really care? Think about those closest to you. Your spouse, family and closest friends. Why are they the ones closest to you? In most cases, they trust and know you. As people, we are generally a little stand off-ish when people attempt to try

What You Can Do Now To Connect with Customers

What You Can Do Now To Connect with Customers

One of the most common questions that I get now is what can I do now to connect with my customers? Of course, that depends on who your customers are. Are you a B2C or B2B business. We will tackle both and deliver multiple strategies to ensure you get the most value from this post.