Facebook as a Platform May Become Irrelevant
No matter which side of the aisle you fall on, these along with Facebook’s constantly has had a string of fairly negative press over the course of the last couple of years.
What is Your Content Strategy Exactly?
Now more than ever, customers want to get to know everything about your brand. They want to know what your services are, what you as a company really cares about and what your product means to them in their lives. It really is a lot to think about. Then on top of that, you have to figure out where to tell all your prospective customers, in different ways and communicate those things that you know,…
The Power of Storytelling
When I was 13 years old I thought I was way too cool for school. Now I know, I’m probably not the only one. When you are in your teenage years you don’t think you need to hang out with your parents anymore, all you wanna do is be with your friends who are also either just as cool or almost as cool as you are. When you’re a teenager, especially a male one at...
Are Photos Still Enough?
Looking at the landscape of advertising now, small businesses have so many options that are relatively inexpensive. However, a majority of small businesses are very inexperienced at how to utilize these platforms and even more inexperienced to know what works with audiences on different platforms. It's true, what you put on the radio or TV, will not work on social media. What's more, is that what used to work on social media, probably doesn't work...
Millennials Prefer Experience Over Stuff
Over the past many decades, with the help of Dr. Spock and other child rearing experts we have turned into a society that rewards everyone for just about everything. Now, there is nothing wrong with this method of thinking at all. This is the way our world is today.
Expanding Brand Reach by Social Storytelling
Oprah always says, “everyone has a story to tell.” My wife loves true stories and documentaries. She says that it is extremely valuable to her to see how others live and potentially learn from how they see life and how they lived their life. Come to think of it, we all live life from
Authenticity, Trust and Transparency in Marketing
What happens when you really care? Think about those closest to you. Your spouse, family and closest friends. Why are they the ones closest to you? In most cases, they trust and know you. As people, we are generally a little stand off-ish when people attempt to try
What You Can Do Now To Connect with Customers
One of the most common questions that I get now is what can I do now to connect with my customers? Of course, that depends on who your customers are. Are you a B2C or B2B business. We will tackle both and deliver multiple strategies to ensure you get the most value from this post.