The Power of Storytelling

When I was 13 years old I thought I was way too cool for school.  Now I know, I’m probably not the only one. When you are in your teenage years you don’t think you need to hang out with your parents anymore, all you wanna do is be with your friends who are also either just as cool or almost as cool as you are. When you’re a teenager, especially a male one at...

Are Photos Still Enough?

Looking at the landscape of advertising now, small businesses have so many options that are relatively inexpensive. However, a majority of small businesses are very inexperienced at how to utilize these platforms and even more inexperienced to know what works with audiences on different platforms. It's true, what you put on the radio or TV, will not work on social media. What's more, is that what used to work on social media, probably doesn't work...

Happy Anniversary

A year ago today, I left an amazing company where I managed a talented group of leaders and marketers. We represented one of the great American brands with a remarkable experiential marketing program that I wrote with an extremely brilliant Account Director. I loved the work, and those around me did too. Then the agency life got in the way. While our program offered the best possible results and return for the client, the SVP…

Is the Data You Capture Safe?

Is the Data You Capture Safe?

You hired a company to manage your event marketing program. You put the protocol in place to make sure that every member of the marketing team understands the brand, talking points, promotion, ways to builds rapport and it comes time for the brand ambassador to start capturing a hot sales lead opportunity.  You put so much thought and creativity into the producing an amazing activation, a memorable experience, but have you thought about data security….

When Sharing Isn’t Caring For Your Team

When Sharing Isn’t Caring For Your Team

Across the country, major agencies have moved to an open office concept; no walls, no privacy and literally working side-by-side with your co-workers in shared space. I’m confident that everyone that works at a corporate office with open office wants to throat punch the creative genius that thought this would create a better or more productive workforce. I would assume the idea stems from the ability to save money by maximizing office space or being…

Big Trouble for Big Conglomerate Agencies

Big Trouble for Big Conglomerate Agencies

Big trouble for big conglomerate agencies with Big Brands leaving for privately held firms that specialized in specific areas of marketing. The era of being the end all be all, 360 degrees, we can produce everything approach is going out the window. The revolution has begun, and privately held firms get ready to start capturing more market share as the Agency of Record models gets tossed to the wayside. Big agencies More concerned with agencies…

What You Can Do Now To Connect with Customers

What You Can Do Now To Connect with Customers

One of the most common questions that I get now is what can I do now to connect with my customers? Of course, that depends on who your customers are. Are you a B2C or B2B business. We will tackle both and deliver multiple strategies to ensure you get the most value from this post.