Big trouble for big conglomerate agencies with Big Brands leaving for privately held firms that specialized in specific areas of marketing. The era of being the end all be all, 360 degrees, we can produce everything approach is going out the window. The revolution has begun, and privately held firms get ready to start capturing more market share as the Agency of Record models gets tossed to the wayside. Big agencies More concerned with agencies…
It’s that time of year when 2017 programs are ending and brands are making decisions for 2018. Directors, how are you going to recap your program success? Tired old PDF, filled with tons of stats/KPI’s and 10 of the best still images that do not tell the story. Or Dynamic Video, that tells a story, creates emotion and paints a complete/clear picture of the success your agency provided for your clients brand. Did you know…
Over the past many decades, with the help of Dr. Spock and other child rearing experts we have turned into a society that rewards everyone for just about everything. Now, there is nothing wrong with this method of thinking at all. This is the way our world is today.
Oprah always says, “everyone has a story to tell.” My wife loves true stories and documentaries. She says that it is extremely valuable to her to see how others live and potentially learn from how they see life and how they lived their life. Come to think of it, we all live life from
What happens when you really care? Think about those closest to you. Your spouse, family and closest friends. Why are they the ones closest to you? In most cases, they trust and know you. As people, we are generally a little stand off-ish when people attempt to try
One of the most common questions that I get now is what can I do now to connect with my customers? Of course, that depends on who your customers are. Are you a B2C or B2B business. We will tackle both and deliver multiple strategies to ensure you get the most value from this post.
