One of the most common questions that I get now is what can I do now to connect with my customers? Of course, that depends on who your customers are. Are you a B2C or B2B business. We will tackle both and deliver multiple strategies to ensure you get the most value from this post.
For B2C businesses, this is what drives your bottom line. Consumers are your bread and butter and everything that you can do to service them, you are already doing, right? Wrong. What you are doing currently, no matter your strategy is most likely working. If it weren’t, you wouldn’t be doing it. Serving consumers is all about creativity. And there’s always something more that you can be doing. Let’s say for example you own a small online retail business that serves its customers through multiple websites like Etsy, Amazon and Ebay. You even have your own website that you sell on. Great! Are you connecting with your customers? If there is a complaint about your product are you addressing that complaint? When people are shopping, one of the first things people do is look at the reviews of your product. They play a big role in helping to make purchasing decisions. If you are not in the conversation with your customers, you have already lost them. One of the most valuable strategies for selling B2C is Facebook. This isn’t as sexy as TV or digital ad buy, but it has quickly become one of the best values for your marketing dollars. Create a post on your Pages account and promote the hell out of it. The reason I love this is simple. You can zero in and target the demo you are going after. Maybe you are targeting women 18-55 who live in a specific zip code. Enter all this information and Facebook will target them with your ad for your business.
For B2B businesses, it gets a little more complicated and more work is required. When was the last time you really researched your client and sent them a heartfelt “thank you”? Not a “happy holidays and thank you for your business” gift that you send every other client of yours. I mean, how are you making them feel special? What if your business hinges on relationships. Guess what? It does. The fact that business in this arena aren’t doing everything they can to prove and show that they genuinely care is beyond me. People want to be touched, moved and inspired. There is no better way than to authentically share with them how much their partnership means to you. You need to share that because of them, you can feed your family, provide medical insurance for your kids, and donate your money and time to helping those less fortunate than you. These things couldn’t happen without your clients. Everyone wants to know that they are contributing to something bigger than themselves and that we are making an impact on the world. If you tell the story and you share authentically, there is not a single person who wouldn’t be proud to be in business with you.
In the end, connecting to customers is not about strategies and numbers, it is all about people.